Which Smoky Are You? Meet the Crew

Smoky here. 🌿 You might only know one of us — but Smoky isn’t alone. Everyone in the crew has their own character and their own moment of the day. See which one feels closest to you.

Who is Smoky?

Smoky is the smiling bud at the heart of our brand — an adventurer and optimist who brings good vibes wherever he goes. A crew gathered around him, each with their own personality. You’ll find more about their world on the Who is Smoky page.

Carry Lift — for the kickstart

Carry Lift is the energetic one, always first on his feet. With his yellow hat and a grin, he’s like the friend who pulls you into the day in the morning. If you love a lively, active vibe — Carry Lift is yours.

Bob Mellow — for the chill

Bob Mellow is the laid-back spirit of the crew. No rush, no stress — just a good flow and an easy afternoon. If you’re the type who values a slower rhythm and good company, you’ll recognise yourself in Bob.

Sleepy Joe — for the calm evening

Sleepy Joe steps up when the day winds down. With his cap and his quiet smile, he’s the character for the evening chill, when everything slows and you take a moment for yourself. For those who know how to appreciate calm.

Which Smoky are you today?

The beauty of the crew is that you’re not tied to just one — depending on the day, you can be each of them. Carry Lift in the morning, Bob Mellow in the afternoon, Sleepy Joe in the evening. Every moment has its own character.

Which one are you today? Meet the whole crew in the shop and find yours.

Be happy, be smoky. ✌️

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Note: this content is for informational purposes. SmokyHub products are not medicines and are not intended to treat, prevent or diagnose disease.

Frequently asked questions about the Smoky crew

How many Smoky characters are there?

Four. Smoky is the main character and the heart of the brand, and around him are three others, each with their own part of the day: Carry Lift for the morning, Bob Mellow for the afternoon and Sleepy Joe for the evening.

How do I know which Smoky I am?

Take the Which Smoky Are You? quiz — six questions and you get your character. The result also shows which products belong to it.

What makes the characters different?

Their personality and the part of the day they belong to. Carry Lift is quick and talkative, Bob Mellow slow and forgiving, Sleepy Joe quiet and never first in line. Each also has its own aroma profile.

Does every character have its own product?

Yes. Each of the three has its own hemp flowers, and the same strains are also pressed into hash — the same crew in a denser form.

What does “Be happy, be smoky” mean?

It is our slogan and the whole idea behind the brand. The Smoky Universe is not a product with a mascot on the packaging, but a crew in which everyone recognises themselves in one of the characters.